Patron Tequila Dia De Muertos In-store and Event. 

Creation of In-strore displays for Patron Tequila at various locations.

Mechanic: Purchase any Patron Tequila and stand a chance to win tickets to the exclusive day of the dead event held at various Speakeasy Mixology venues.

The event: An exclusive day of the dead event held at various Speakeasy Venues with an original cocktail drink for the event.  The event hosts various consumer engagements that guests can interact with.